OUR CHARITY

Since 2008, Morris Safe House has been a lifeline for dogs across the South Plains. Through rescue, rehabilitation, and thorough vetting, they have helped over 15,000 dogs find safety, care, and loving homes. Their work goes far beyond rescue. It’s about second chances, responsible placement, and advocating for the well-being of animals in our region. Proceeds from Pooch Playoffs will directly support their mission and the countless dogs who depend on it. By entering Pooch Playoffs, you’re not just cheering on your favorite pup, you’re helping write the next happy chapter for dogs who need it most. 🐶❤️

CHAMPIONSHIP BRACKET

Is your dog ready? 🐾🏆 The 2026 Pooch Playoffs brought together Lubbock’s most beloved dogs for a bracket-style competition that was equal parts fun, connection, and impact. With the support of our community and local sponsors, we raised meaningful funds for Morris Safe House while celebrating the dogs who mean everything to us. Thanks to all of the support, we were able to donate $2600! One pup earned the title of Lubbock Champion and went on to represent our city on a national stage. Way to go, Twinkie!! The real win was what we created together. ✨ We’re already planning for next year. Think your dog has what it takes?

STEP 1

Quick phone call, followed by a private in-pup (and person) consultation so we can design your session and get to know each other!
STEP 2

Your pup enjoys a professional studio session designed to highlight exactly what makes them them. Whether that’s soulful, silly, regal, or full-on chaos, we capture it all in a relaxed, positive environment.
STEP 3

Private image viewing where you’ll select the official image that will represent your dog in the Pooch Playoffs bracket. During this step, you’ll also have the option to order heirloom artwork: wall art, keepsakes, or gift pieces, should you wish to do so.
STEP 4
Your dog is officially entered into the Pooch Playoffs bracket!
Voting opens, the fun begins, and you’ll receive:
- Your pup’s custom sWag bag
- Any artwork ordered
- All the excitement of cheering your dog on through each round
STEP 5

One pup will rise to the top and be crowned the Lubbock Pooch Playoffs Champion, winning incredible prizes from our local sponsors, and earning the honor of representing Lubbock on a national stage.
STEP 6

The Lubbock Champion advances to the National Pooch Playoffs, competing against winners from across the country. Once voting concludes, we proudly announce the final donation total raised for Morris Safe House, celebrating the real winners of this experience: the dogs helped through your participation. Details will be announced early March.